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  • Hispanic Marketing: A Cultural Perspective
    Hispanic Marketing: A Cultural Perspective
    by Felipe Korzenny, Betty Ann Korzenny

  • Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    by Terry Soto

  • The Whole Enchilada: Hispanic Marketing 101
    The Whole Enchilada: Hispanic Marketing 101
    by Juan Faura

  • Marketing to American Latinos: A Guide to the In-Culture Approach
    Marketing to American Latinos: A Guide to the In-Culture Approach
    by M. Isabel Valdes

  • Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    by M. Isabel Valdes

  • Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    by Juan Faura

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