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  • Hispanic Marketing: A Cultural Perspective
    Hispanic Marketing: A Cultural Perspective
    by Felipe Korzenny, Betty Ann Korzenny

  • Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    by Terry Soto

  • The Whole Enchilada: Hispanic Marketing 101
    The Whole Enchilada: Hispanic Marketing 101
    by Juan Faura

  • Marketing to American Latinos: A Guide to the In-Culture Approach
    Marketing to American Latinos: A Guide to the In-Culture Approach
    by M. Isabel Valdes

  • Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    by M. Isabel Valdes

  • Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    by Juan Faura

 

Resume

Independent Senior Level Creative Director/Copywriter with over                         20 years of experience in Latin America and USA. Responsible for                         the creation, writing and development of results-generating and                             award- winning campaigns for wide range of Blue Chip clients.

Strong conceptual and strategic thinking. Proficient in new media,                    Internet content moderating and Interactive.

Skills include group management and broadcast production                           coordination.


 2007/2010           Independent Contractor     Los Angeles based
   

Bazaarvoice.com.  AARP/United HealthCare. Comcast. Monterey                          Bay Aquarium. Viva Partnership. Chambers, Lopez & Gaitan.                                   Saber es Poder.   

New Business Creative Consultant/Hispanic Market Specialist.

 

2004 to 2006   Lopez Negrete Communications  Houston, TX

Creative Director

Tyson Foods. Azteca Milling. Bank of America. Sonic.


 2003 to 2004    Viva Partnership                              Miami, FL

Creative Director

Verizon Wireless. Tire Kingdom. International Kids Fund.                          Neutrogena

1999 to 2004       Independent Contractor     

Creative Direction/Copywriting, original concepts,                      adaptations, translations and production services for                          clients  and agencies targeting the Hispanic markets.

·          KLM Communications: Kia Motors, National and Dealers,                        2000, 2001 and 2002: original Hispanic campaigns. TV and Radio.                Creative and producer.

·          Viva Partnership, Miami

·          Dailey and Associates,  Los Angeles

·          Castells & Asociados. Los Angeles

·          Digitas, Boston

For accounts such as: Kia. Ford. Toyota. Savon-Safeway;. Hornitos                      and Sauza Tequila. Shell. Cal Fed. AARP. AT&T. Miller Light.                             Radio Shack.  BJ’S. McDonald’s. Terra.com. Disney                                             Parks and Resorts.

1996–1999           La Agencia de Orci               Los Angeles, CA

Senior Creative 

American Honda –National and regional. Allstate –USA and                                      Puerto Rico. MCI. MoneyGram. California Commerce Bank.                                 Bell Atlantic. Cacique.

1990–1995            Scali, McCabe, Sloves          Mexico City

Vice President Creative Director

Unilever. Kimberly Clark. Apple Computer. United Distillers                           (Buchanan's).


 1985–1990            Leo Burnett           Mexico City

Group Creative Director

Procter& Gamble. Bayer. Tecate Beer. United Airlines.                                            Knorr Products.


 1983-1984        Tango Bravo Producciones Caracas, Ven.

Assistant Film Director and Assistant Producer

Academic Degrees:

M.A. in Social Anthropology, Escuela Nacional de Antropología                              e Historia, Mexico City.

B.A. in Philosphy, Université de Poitiers, France.                                                  Liceo Franco-Mexicano,           México City.


Others:

*Fiction and Creative Writing workshops, -Universidad                            Nacional Mexico City.

* How to Target the Hispanic Consumer -UCLA Extension, CA.

* Management Action Programs –MAP Consulting.

* Film Theory, History and Appreciation  -UCLA Extension.

*Photojournalism -Julia Dean Workshops, Venice, CA.

Interests: President 2003/04 of the national association

Círculo Creativo del Mercado Latino USA.

Co-founder and former VP of the Círculo Creativo de México.

Jury in various International Creative Awards. Photojournalism

and Alternative Process Photography. Fiction writing. Teaching.

 

Languages: Spanish. English. French.

 

Awards:

*Radio Mercury Award US -1998

* F I A P: Gold and Sol de Iberoamerica -Most prestigious                                 Spanish-language International  award- TV 1991

* Círculos Creativos, 1992,93,94, TV and print

* Heraldos Mexico, 1993, 94, TV and Print

* P&G’s World Class Copy, 1987, TV

* Premio Nacional de la Publicidad, 1987, 1993, 94, TV

* World Fest Houston Gold Awards, 1994, TV

* U. D. International Copy Award (UK), 1994, TV.

* Houston Addys Gold , 2005.