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  • Hispanic Marketing: A Cultural Perspective
    Hispanic Marketing: A Cultural Perspective
    by Felipe Korzenny, Betty Ann Korzenny

  • Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
    by Terry Soto

  • The Whole Enchilada: Hispanic Marketing 101
    The Whole Enchilada: Hispanic Marketing 101
    by Juan Faura

  • Marketing to American Latinos: A Guide to the In-Culture Approach
    Marketing to American Latinos: A Guide to the In-Culture Approach
    by M. Isabel Valdes

  • Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
    by M. Isabel Valdes

  • Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
    by Juan Faura

Wednesday
01Oct2008

Bank of America: Safesend Hispanic Market

We created this spot to promote a money sending service from Bank of America. Agency: Lopez Negrete Communications. Client Bank of America. Creative Director and writer: Patricia Daumas. The spot ran nationally through the US.  Was shot in Los Angeles, CA and  San Miguel de Allende, Mexico.

Saturday
27Sep2008

Tyson Foods: Bungee Hispanic market

 

This spot was created for Tyson Foods; for its US- Hispanic Market national campaign. Was shot in Acapulco, Mexico. Creative Director: Patricia Daumas. Director: Massimo Martinotti from Mia Films; Agency: Lopez Negrete Communications

Saturday
27Sep2008

Blue Leaf, furniture and gifts

This is a spot for an eclectic, whimsical, high end furniture store in Houston. Agency: Lopez Negrete Communications. Creative Director and writer: Patricia Daumas; Director: Hugo Carrillo. The concept was "Unleash your Imagination".    We reinterpreted  the famous portrait "Whistler's Mom"  like a Pop Culture icon, contrasting the original painting with the redecorated scene featuring the luscious style of the Blue Leaf furniture and gifts.

Saturday
27Sep2008

Buchanan's. Red.

Creative Director: Patricia Daumas. Director: Fred Clapp. Agency: Scali, McCabe and Sloves. This spot was shot and produced in Mexico City.

Thursday
25Sep2008

Kia Sportage Hispanic Market

Nothing will stop you: the concept for the Kia Sportage.
Creative Director and writer: Patricia Daumas.  Agency: KLM Communications.
Us-Hispanic National Campaign. Shot in the US by Director: Bruce Logan for Milagro Films, Los Angeles.